Google Analytics is an essential piece of software that allows you to analyze in-depth details about the visitors to your website. It provides valuable data on how people are finding your website and the pages they are viewing.
This software is designed by Google and the reporting is very accurate and in real-time.
How to link Analytics to your website?
Once you have created an account on Google Analytics you will need to find the tracking code in the admin section. This code needs to be placed in the <head> tag of each page you would like to measure. This is how your site talks to Google Analytics.
Some important info Analytics can reveal
This is the percentage of people who come onto your site and leave after looking at only one page. Ideally, you want visitors to spend time on your site soaking in all the value you have to offer. If your bounce rate is high, ensure your page has inbound links and the navigation is not confusing. A high bounce rate may impact the SEO ranking of your site.
The reports you have access to will give you vital information on who is visiting your website. You will have important data on the demographics of your audience and even the operating system and screen size they use. This will allow you to make any adjustments to your page to better suit your target clients.
This information is golden because it tells you exactly where a user who visited your site came from. This is great to measure how well your social campaigns are doing because the reports will tell you which social media platform the visitor came from or if they were referred from somewhere else.
When you look at the data on Analytics, you begin to see the journey people take on your site and you might find that certain pages are dead ends where traffic exits your site. You can work to make those pages more engaging or include more outbound links.
This is only a small fraction of the data Google Analytics can deliver to your site. Remember, if you’re not measuring it, you can’t improve it.